A home priced too high, relative to the market, takes longer to sell if it sells at all.

Maximum attention is focused on a property for sale during the first two weeks of a listing. During this time the greatest number of qualified buyers and agents will view a property. It is therefore extremely important to price a property correctly at the beginning of the marketing process. This requires an understanding of market conditions and proper preparation.

The optimal price is the one that will attract the most buyers relative to the market. As the price of a home rises, the number of potential buyers becomes smaller and it gets fewer showings.

Overpricing deters buyers from considering your home, delays your sale, and often results in a lower sales price. It can cost the seller: Convenience, Time, Opportunities, and Money.

Owners don't set the sales price, agents don't set the sales price..Buyers determine the market price of property.